Exercise 5: Franklin Templeton and brand identity

"A brand name is unique. It is one characteristic of your product that cannot be copied by the competition.

A brand provides a shorthand way of letting constituents know what to expect from the company. A brand name has a personality and a perceived level of quality is associate with particular brands.

It is much cheaper to introduce a new product if it is attached to a familiar brand name"

Evelyn Ehrlich & Duke Fanelli, The Financial Services Marketing Handbook

What type of product is this ad selling?

What type of client is this ad targetting?

Please comment on the image given by Franklin Templeton in this ad.
__________