Exercise 6: Credit Suisse & Financial brands

What products are sold with this ad?

What can you say on the brand personality based on this ad?

What characteristics does Federer possess that are shared with Credit Suisse?

Make a list of adjectives (positive and negative) to characterise Credit Suisse?

Banks use segmentation to improve marketing effectiveness.

In your opinion, what segments are targeted by this ad?

Which of the following features are relevant in the ad?

- high personal income

- high education

- home ownership

- using more than one bank

- solid financial knowledge

- tax concerns

- age (older than 30)

______________