. Private Banking. Assets under management: CHF 1,2 trillion, of which CHF 791 from Wealth Management [see]. The bank's definition of Private Banking is very extensive: it comprises the global Wealth Management Clients business and the Swiss Corporate & Institutional Clients business (what we usually call corporate banking). In 1Q12, Credit Suisse's Wealth Management division reported income before taxes of CHF 551 million. Advice based on a structured advisory process, with a global reach via 22 booking centers and 360 offices.
Criteria. Commissions and fees from recurrent clients represent approximately 78% of net revenues. When client activity is moderate due to cautious investor behavior, clients tend to focus on simple, low-margin products (risk-free sovereign bonds, deposits). Gross margin measured in basis points.
Segmentation. Focus on ultra-high-net-worth individual clients, with more than CHF 30 million in investable assets. In 2011, the bank generated CHF 23 billion of net new assets from ultra-high-networth individual clients across all regions, representing a 61% share of total net new assets in Wealth Management Clients. This client segment contributed 36% of total assets under management in Wealth Management Clients at the end of 2011 (high-net-worth individuals at 48%). The bank has expanded coverage of ultra-high-net-worth individual clients across regions, serving them in close collaboration with Investment Banking and Asset Management.
Social Media. Credit Suisse at YouTube; @CreditSuisse; latest Advertisement Campaign; Sponsorship.
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