Let's do an exercise with ads taken (mostly) from the Financial Times. We will come back to these ads many times during the course, always in different contexts: types of banking, products, pricing, segmentation, branding, etc. Today we want to look at some details from the point of view of regulation.
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[QUESTIONS: DO SOME OF THE NAMES SOUND FAMILIAR TO YOU? DO YO UNDERSTAND THE PRODUCTS INVOLVED? FIND EXAMPLES OF RECENT FINANCIAL ASSET PRICES WHOSE PRICES HAVE CHANGED DRAMATICALLY IN RECENT DAYS/WEEKS. FIND TRACES OF COMPLIANCE WITH REGULATIONS; ANY COMPARISONS, SAY, WITH ... CIGARETTES?]
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