"Segmentation and positioning are basic strategies of marketing and apply to every product and service. If you do not know who your prospect clients are, you can't go after them. If you do not know who you are, your customers won't either.
Positioning is determining how you want others to view your company, product or service in relation to your competition.
Positioning and branding defines who you are, what values you communicate, how you are different from others offering similar products."
Evelyn Ehrlich & Duke Fanelli, The Financial Services Marketing Handbook
Please comment Deutsche Bank positioning based on the following ad and information in the bank's internet site.
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