Exercise 62: Carmignac & Sponsoring arts

"Sponsorships build credibility for the company, demonstrate corporate caring and good citizenship, communicate the brand's philosophy to the public and build employee morale by involving employees with their communities.


Sponsorship is used as a brand building strategy and it has other benefits as building customer loyalty and motivating employees.


Not all sponsorships cost a lot of money. The challenge is finding the event or sponsorship that best meets your objectives. Most companies choose to sponsor sports, arts and educational initiatives."


Evely Ehrlich & Duke Fanelli, The Financial Services Marketing Handbook


Please comment the Carmignac sponsorship program shown in the ad below and discuss other sponsorship programs in your city.