"Marketing is a discipline that requires strategic thinking more than it requires a large budget. Careful planning means setting goals, defining target market segments, creating product differentiation and positioning...
...Smart advertising is only one of the tactics that marketers can use to support their overall goals...
...A good ad gets the message across..."
(*) Evelyn Ehrlich & Duke Fanelli. The Financial Services Marketing Handbook. Page 3
Please comment on the message of this ad.
Is this ad related to:
- Retail Banking?
- Commercial (also called Corporate) Banking?
- Wealth Management / Private Banking?
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