Exercise 13: Santander & Financial brands

"A strong brand image is a corporate asset... In maintaining a brand image, the most important quality is consistency. Both tangibles (such as brochures and ads) as intangibles (such as service standards) should conform the brand image. There must be consistency across all channels of communications."


Evely Ehrlich & Duke Fanelli, The Financial Services Marketing Handbook


Please comment on Santander's brand image based on the ads published in this blog including the following one.

______________